New Strategy:
A scalable model for events.
Music Factory exists to remove the friction, uncertainty, and burnout that performers, hosts, and venue owners have faced for years. Instead of chasing bookings, negotiating every event, or wondering when — or if — payouts will happen, our ecosystem provides a clear, professional, and scalable solution.
We’ve restructured our organization into three focused brands so every participant knows exactly where they fit, what they earn, and how events are delivered. This model allows us to operate seamlessly across Second Life and OpenSim while maintaining consistent quality, accountability, and growth opportunities.
For talent, this means reliable bookings, transparent pay structures, and real career progression. For venues, it means dependable staffing, automated execution, and professionally managed events— without the overhead.
Sale of all VMS Venues
VMS has completed the sale of all venue assets to Elite Homes, formally separating venue ownership from platform operations. This transition positions VMS exclusively as a software and services platform—fully focused on event technology, automation, and marketplace infrastructure rather than owning or operating venues. By removing ownership overlap, VMS can serve any venue with neutrality, providing the same tools, standards, and operational support across Second Life and OpenSim.
Partners and Their Responsibilities
Our event ecosystem is structured around three specialized brands that operate as one coordinated system. Each brand has a defined scope—so venues can adopt VMS with confidence, talent knows what to expect, and every event runs with consistent standards across Second Life and OpenSim.
Elite Homes — Venue Ownership
Elite Homes is responsible for the physical venue layer: land, builds, furnishings, and long-term asset planning. This includes region strategy, build upkeep, visual consistency, and leasing/rental management where applicable. By keeping venue ownership distinct, Elite Homes provides a stable foundation for reliable events while allowing VMS to remain a neutral platform for any venue operator—company-owned or third-party.
VMS — Software Platform & Venue Services
VMS is the operational engine for events. It delivers the marketplace, scheduling, staffing workflows, and automation that makes events predictable and scalable. VMS standardizes how events are posted, staffed, verified, and settled— including stream control devices, tip and donation routing, optional visitor incentives, and performance analytics. The result is a consistent event experience that venues can run repeatedly without rebuilding processes each time.
Music Factory — Talent Agency & Membership
Music Factory is the talent layer that venues can rely on. We manage membership for DJs, Hosts, Performers, and Bands— including onboarding standards, performance readiness, and progression into higher tiers. Our role is to maintain a dependable, high-quality roster that can be booked through VMS with clear expectations around show quality, promotion participation, and professional conduct. This gives venues confidence that staffing is not a gamble—and gives talent a pathway to consistent work.
VMS Marketplace Workflow
VMS operates as the central event marketplace and settlement hub. Venue owners post open gigs, talent applies or claims opportunities (based on rules), venue owners approve staff, and funds are pre-deposited to support reliable settlement.
Venues publish open event slots into VMS with role requirements (DJ, Host, Performer/Band), schedule, pay/budget, and special requirements. This creates a standardized, searchable marketplace listing.
Talent finds gigs by role, genre, time, and venue. Venues can operate in “Apply & Approve” mode and enable trusted “Claim” modes for higher-tier talent as they grow.
Approval confirms the performer and host for the slot and triggers operational readiness: device configuration, staff reminders, and eligibility for settlement.
Prior to the event, the venue funds the scheduled payout through VMS. This improves marketplace trust and supports reliable settlement.
During the event, devices simplify stream setting, route tips/donations correctly, and capture attendance/duration signals. After the event, VMS performs settlement based on verified results.
Why this scales
Marketplace + standardized execution + settlement is what makes VMS a true venue operating system rather than a simple schedule tool.
What venues gain
Consistent staffing, consistent automation, and consistent outcomes—so events can be repeated, improved, and expanded across grids.
Professional Operating Standards
To scale, we operate with consistent rules and expectations. These standards apply to company venues and third-party venues using the platform.
Consistency & Compliance
Events running under VMS use the standard device stack for stream/tips and verification signals. This reduces disputes, improves reliability, and keeps outcomes measurable.
Protected Settlement
Pre-funding supports predictable settlement and improves venue credibility within the marketplace. The rule is simple: no pre-funding, no settlement guarantees.
Talent Quality & Reliability
Reliability and readiness determine advancement. Attendance, professionalism, and consistent performance standards drive access to premium bookings over time.
Rollout Plan
The transition is designed to be clean and non-disruptive: venue ownership is separated, platform operations remain centralized, and the marketplace expands to support more venues across Second Life and OpenSim.
Update public-facing messaging so VMS is consistently positioned as a neutral software platform, not a venue owner.
Package the core VMS tools, requirements, and success criteria so third-party venues can adopt the system quickly.
Expand listings, improve discovery, and grow weekly event volume with consistent execution and settlement.
FAQ
Clear positioning keeps communication consistent when discussing the new structure with venues, talent, and partners.
Why are we separating venue ownership from VMS?
Separation removes conflict-of-interest concerns and makes VMS adoptable by independent venue owners. Elite Homes owns assets; VMS provides platform services without competing as a venue owner.
Are devices required at venues using VMS?
Yes. Devices are the execution layer (stream control, tips/donations routing, and verification signals). Without them, VMS cannot reliably verify events or automate settlement.
What is the simplest way to explain the ecosystem?
Elite Homes owns venues. VMS powers events and the marketplace. Music Factory supplies the talent.